Pepper, courgette and watermelon are products whose production increased more during the last season to Agroponiente and Vegacañada
Agroponiente Group begins a new season in which the great challenge is to overcome the balances and remuneration received by the farmer in the previous one.
Definitely A tough year in the field, derived from overproduction, the increase in productive areas and narrowing of international markets that has faced with the usual philosophy of quality and reliability above all to the customer and service and search for the best niche markets for farmers.
In that vein, the campaign has brought new growth in the marketed volume by Agroponiente and Vegacañada, overreaching the 350 million kilos marketed throughout the season, including winter and summer seasons.
This year has been an increase in volume over last season which already Agroponiente Group had been at the head of the Andalusia market in fresh fruit and vegetables.
Within the product catalogue of Agroponiente Group, which have carried out further increases in terms of production are pepper, courgette and, in summer season, watermelon, all of them with sustained growth that reflect work that these companies have spent years making in attracting and maintaining productive farms which means “a guarantee of continued and serious service for our customers and, at the same time, a commitment to solvency and response to farmers”, as explained by the CEO of Agroponiente Group, Antonio Escobar.
The 350 million kilos sold represent a record in the history of Agroponiente and Vegacañada, and, above all, the palpable demonstration of sustained growth that both companies have not given up in its history and especially in the last decade.
To Fran, there is no doubt that “We constitute a Group that has become engine of the Almeria and Andalusia agriculture and each year increases its presence in the field and in the markets. It is our duty to remain protagonists of a task that affects us all and that is to find the best commercial ways to improve farmers’ contributions a task in which we have always been and continue being”.
It has not been a positive year for the field as ado in product prices for farmers. The decrease has been widespread and has affected all businesses, although there has been a product, pepper, which has responded positively and has brought together the largest price growth in Agroponiente Group.
Now the big challenge is to offset the widespread deficiency from last year with a campaign that is really different in that sense, despite exogenous complications as the multiplication of markets, increased production and difficulties in major markets, especially Russia, continue unchanged.
As for the distribution markets, both Vega and Agroponiente have maintained the tendency to designate more than 70% of its production to international markets, leaving the rest for the Spanish market.
In Europe, the greatest weight has been Germany, which remains the main destination of production of both companies ahead of others such as the UK, Scandinavian countries, the emerging market in Poland, Italy, Baltic countries and other and other countries of Eastern Europe, without forgetting the emerging export to North America.
As regards the division of sales by product, it must be said that the tomato remains the highest volume especially adding the production of Vegacañada and Agroponiente. Behind, the order is pepper, cucumber, watermelon, courgette, aubergine, melon and green bean.
A chapter that must be taken into account significantly is the organic production, already established in Agroponiente and Vegacañada. In this last season, they have exceeded 100 hectares, with almost five million kilos sold, with a forecast to reach 153 hectares and nine million kilos next year.
The increase in production has been extended to all products and has resulted in 48% in aubergine, 33% in long cucumber, 59% and 63% in red and yellow California pepper respectively, 18% in courgette, 74% In Italian pepper and 70% in tomato, 33% in mini watermelon and 50% in black melon.