IFEMA will host between 5 and 7 October 2016 , the VIII edition of the International Fair Fruit and Vegetable ‘Fruit Attraction’ in which once again, and as in his seven previous editions, Agroponiente and Vegacañada be present in a stand of 128 meters stand in Hall 6, specifically at stand 6C04.
Again, the stand will present new and original features, but will retain an idea of previous editions: the structure designed to serve customers who come from all the countries of Europe, will be cited in this meeting point with our companies.
In fact, the fundamental objective that Agroponiente and Vegacañada come each year to this event is both serve as a meeting place with their regular customers with which there are already hundreds of confirmed appointments, such as generating new ways of business through the attracting new potential customers and exploring new niches, something for which Fruit Attraction is the ideal place because of its international reputation.
Agroponiente Group companies moved to Madrid a commercial team of over 25 professionals, in order to meet all the demands of visitors at their stand. In fact, it is expected that more than 300 business appointments are developed, many of which are already on the agenda scheduled for the fair.
Agroponiente and Vegacañada have already closed the process for the design of the stand, with the aim of serving as embassy of both companies and all their farmers at the Madrid fair, because our presence there is, above all, action to publicize the excellence of our products and farmers to the most interesting customers in international markets.
The CEO of Agroponiente Group, Antonio Escobar says that “our experience in Fruit Attraction has been very positive from the first year that the fair was established. The reality is that, exposing there, we got a meeting with our regular customers, so we can take the pulse of the new campaign and also a reference point with new customers who come every year to our stand to explore opportunities for collaboration. Today the Fair has grown a lot and has many hundreds of companies, but we understood from the first year that the fair was a key action to promote our products and provide a commercial outlet for our farmers. The reality is that every year we have grown in the presence and promotional activities.”
Meanwhile, Francisco López Martínez, CEO of Vegacañada, says “like every year, we will make a major effort to be at Fruit Attraction with maximum guarantees. There occurs representation scale of the international market and our obligation is to represent the best interests of our agriculture and our farmers. It is an economic effort, but also in staff, time and resources but we are convinced it is a good investment to keep working to achieve the best trade agreements for our field.
In the coming weeks, Agroponiente and Vegacañada will reveal the details of its stand also this year will feature developments regarding interactivity with visitors and will present an open and welcoming structure for any company that is interested in the products and services of these companies.