Success at Fruit Logistica 2017

The International Fair Fruit Logistica, Berlin, has concluded with great satisfaction of Grupo Agroponiente (Agroponiente and Vegacañada). A booth located in Hall 18 of the Messe Berlin exhibition center, which has received hundreds of visits both from regular customers of both companies and companies interested in knowing our catalogue of products and services.

A commercial team of more than fifteen professionals has been present at the Agroponiente and Vegacañada stand, with the main objective of maintaining contacts with clients who already work with these companies. They have also taken advantage of to promote the portfolio of products and services offered and explore new market niches at the continental level.


Clients from all over Europe and even other continents have taken steps at the Agroponiente and Vegacañada booth, especially interested in the different product lines: tomato, cucumber, courgette, peppers, aubergine, green beans, melon, watermelon and ecological produce.

The Director of Supply of Agroponiente, Antonio Román, has made a balance and underlined that “every year, for us, Berlin is a meeting point with many of our customers. It is a face-to-face meeting, which ratifies and strengthens the contacts of the day to day, but which serves to strengthen ties, do analysis, evaluate programs and plan our relationships for upcoming dates. For us it is very important to maintain these contacts and fairs like Berlin are fundamental for this and also to promote the products of our farmers, since the market is very broad and we must seek the best opportunities for that genre with such high quality cultivated in Almeria.”


For his part, Andrés Soler, commercial and marketing director of Vegacañada, has emphasized that “the activity has been very positive, with an outstanding commercial environment in our stand. The truth is that we are satisfied. We are not going to discover what Fruit Logistica is now, because it is an absolutely consolidated fair that never stops growing, but it is true that not every year we live the same and this year the start has been very outstanding. I sincerely believe that this year will be very positive our presence, and I speak referring to the Almeria sector, in this fair in Berlin.”